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63/100Solid. Tag consistency across 4 links.
  • 1 critical
  • 2 warnings
  • 1 info
  • 7 passed
Criticalutm.source.inconsistent

One source, 3 spellings

utm_source = facebook · Facebook · fb

Fix: pick one value (we suggest facebook) and use it on every link.

utm-audit v1.0.0 · 4 findings

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MeasurementIn browserUTM link auditorPaste your campaign links. Find inconsistent sources, missing parameters and naming drift.Checker · FindingsExperimentsIn browserA/B test significanceCheck whether a difference between variants is real, with the math shown.Calculator

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  2. 02

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